A. Discover B. Self C. Instyle D. Wired
68. Which two magazines are published by the same publisher?
A. Wired and Instyle B. Discover and Instyle
C. Self and Discover D. Self and Wired
69. Which magazine offers the biggest price cut?
A. Instyle B. Wired C. Discover D. Self
70. The “Style Lab” in Self provides readers with articles which _____.
A. offer advice to ordinary women on clothes
B. show how a woman can become famous
C. introduce places with the best food
D. discuss ways of training models
71. Those who are interested in management and the use of high technology would probably choose _____.
A. Instyle B. Self C. Wired D. Discover
E
Like many lovers of books, Mary and her husband, Richard Goldman, seldom walked past a bookstore without stopping to look inside. They often talked of opening their own store one day.
When Mary was hospitalized with heart trouble in 1989, they decided it was time to get serious. Richard, who worked for a business company, was eager to work for himself, and Mary needed to slow down from her demanding job.
They started by talking to bookstore owners and researching the industry. “We knew it had to be a specialty store because we couldn’t match the big chains dollar for dollar,” says Mary. One figure caught her attention: She’d read somewhere that roughly 20 percent of books sold were mysteries (推理小说), and many buyers spent more $300 a year on books. She and Richard were themselves mystery readers.
On Halloween 1992, they opened the Mystery Lovers Bookshop and Café near their home. With three children in college, the couple could not spend all the family’s money to start a shop. To cover the $100,000 cost, they drew some of their savings, borrowed from relatives and from an bank.
The store merely broke even in its first year, with only $120,000 in sales. But Mary was always coming up with new ways to attract customers. The shop had a coffee bar and it offered gifts to mystery lovers and served dinners for book clubs that met in the store. She also invited dozens of writers to discuss their stories.
Today Mystery Lovers makes sales of about $420,000 a year. After paying taxes, business costs and the six part-time sales clerks, Richard and Mary together earn about $34,000.